According to a claim published late last week by the quick-service restaurant publication QSR Web, which cited an email from a corporate official, McDonald’s is planning to eliminate the self-service beverage stations located in the dining rooms of its restaurants across the United States.
Because the transition is anticipated to be finished by 2032, which is around nine years from now, customers will have considerable time to adjust to the change. But suppose the self-service drink stations are ultimately removed. In that case, fans will have lost a feature that has been around for a long time and has become synonymous with the experience of dining at a McDonald’s restaurant.
Removing the self-service stations, on the other hand, will not significantly impact customers who regularly place their orders through the drive-thru or through the McDonald’s app. This is because personnel usually fill beverages for customers who order through those channels.
The purpose of the modification, as stated by QSR Web, is to make the experience of both McDonald’s employees and customers more consistent, regardless of the location or method by which they place their meal orders. The State Journal-Register, a local newspaper in Illinois, reported this week that some retailers in the state, located in the Midwest, have already begun taking the move into effect.
Within the next twenty-four years, McDonald’s intends to execute the modifications at every location in the United States. The chain also made an announcement at the end of July regarding their intention to launch a brand-new restaurant concept that will be named after CosMc, a fictional six-armed alien character that was featured in advertisements during the 1980s and 1990s
CosMc’s will be a “small format concept with all the DNA of McDonald’s but its unique personality,” according to the CEO of McDonald’s, Chris Kempczinski, who announced this to investors during an earnings call to be held yesterday in July. When asked about their plans, Kempczinski said they intend to test the new restaurant brand “in a small handful of sites in a limited geography beginning early next year.”